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The OpenDNA Group provides fully-integrated eCommerce, digital marketing and customer acquisition services driving online sales for its clients - particularly for China-integrated sales strategies - powered by the OpenDNA hyper-personalisation Artificial Intelligence System.

The Artificial Intelligence System combines Neural Networks and Natural Language Processing to build detailed user psychographic and behavioural maps.

This technology is applied to bring hyper-relevant recommendations to the individual in a variety of verticals, with our latest focus on Daishu, an eCommerce-specific recommendations engine. The platform is currently deployed in support of RooLife's China-focussed eCommerce Network.